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Computers And Marketing
Marketing is the process by which goods are sold and purchased. The aim of
marketing is to acquire, retain, and satisfy customers. Modern marketing has
evolved into a complex and diverse field. This field includes a wide variety of
special functions such as advertising, mail-order business, public relations,
retailing and merchandising, sales, market research, and pricing of goods.
Businesses, and particularly the marketing aspect of businesses, rely a
great deal on the use of computers. Computers play a significant role in
inventory control, processing and handl ....
Word count: 1766 - Page count: 7
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