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Burger King And Its Advertising Campaigns
Burger King is a reliable burger company which has had its ups and downs.
In 1974, it came out with a slogan of "Have it your way" and at this time it
also had a 4 % market share. Burger King's idea was to have the customer have
their burger done their way rather than a standard burger. In the early 80's
Burger King was trying to keep sales growing so they had to keep changing their
advertising. In 1982 "Battle of the burgers" and "Aren't you hungry for a Burger
king now?" were the slogans used. In 1983 "Broiling vs. frying" and 1985 "The
big switch". All these ads throu ....
Word count: 1650 - Page count: 6
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