International Business Ventures
Measuring a potential business venture has many aspects which the international
manager must be aware of in order to convey the correct information back to the
decision makers. Being ignorant to any of the aspects can lead to a false
representation of the project, and hence an uninformed decision being passed.
In order for a business to survive it must grow. For growth to be optimal,
management must first be able to identify the most attractive prospective leads.
The country as a whole, specifically geography, government, and financial
aspects must be looked at in order ....
Word count: 2585 - Page count: 10
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