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Book Review Of Business Policy And Strategy: An Action Guide
Submitted in partial fulfillment of B.S. in Business Administration
Century University, New Mexico
Grade = 95% {A}
Business Policy and Strategy: An Action Guide, by Robert Murdick, R.
Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies
and interrelationships that exist among the many functional areas which
undergraduate students typically study. The authors intend the text to
supplement the typical case book and/or computer simulations used in teaching
business strategy (ix). Situational analysis is presented, as is a structure
for dev ....
Word count: 4406 - Page count: 17
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