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Buying A Baskin-Robbins Franchise

We chose to buy a Baskin-Robbins franchise. As ice cream fanatics, we felt that this franchise would appeal to a wide age range. Because of this wide audience, the hopes for success are greater. Baskin-Robbins is a major part of Allied Domecq, a company with interests in Food Manufacturing, Retailing, Brewing, and the Wholesale of spirits and Wines. Ever since it was founded in 1945, the Baskin-Robbins concept has been a simple one-- to provide customers with 31 flavors, one for each day of the month. Because of the rich quality of the ice cream the customers demande ....

Word count: 432 - Page count: 2

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