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Politicking Goes High-Tech
This reading dealt with the fact that the major decision makers for
people when voting (especially for Senators) are the television spots. The
article discussed how today's campaigns are now candidate-centered rather than
political party-centered and how they require large sums of money in order to
pay for all the advertising, and a team of professional workers rather than a
team of volunteers is a necessity. Much of the money goes to commercial
advertisements, but another large portion goes to continuous polling and direct
mail strategies.
The article talked about the ....
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