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Emotional And Rational Appeals
Abstract
In many studies, data has been led to suggest that rational messages may
encourage the generation of content based cognitive responses and lead to
attitudes heavily influenced by these cognitions. Studies have also led to
suggest that people in negative moods are affected by the quality of persuasive
messages. Using manipulations techniques, bad mood may result in a different
interpretation of anything from a verbal argument to a literal message. Even
though most studies indicate that good mood manipulations may not have that much
effect on one's perception of a ....
Word count: 376 - Page count: 2
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