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Ben And Jerry's
Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father.
The cofounder‘s business concept was to make the best ice cream available and to sell it at an affordable price. In 1979 Ben & Jerry’s began wholesaling ice cream in 2 ½ gallon tubs to restaurants in the area. After transforming the business by packaging pint cartons and wholesaling them to area grocer ....
Word count: 1447 - Page count: 6
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