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Marketing 2
American companies take many things into consideration
when marketing products in other countries. The article
“Tough Cookies” by Oliver Libaw, and the article “Not so
fast” by Jean-Marc Lehu discuss marketing American Products
in other countries. “Tough Cookies” discussed Nabisco and
their success of selling Oreos and Chips Ahoy in Mexico.
“Not so fast” discussed the triumph of the store Crazy
George, which is like American Rent-A-Center, in the United
Kingdom and their failure in France. North American Free
Trade Agreement (NAFTA), which was establis ....
Word count: 824 - Page count: 3
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