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Sex In Advertising
The use of has become a major selling method in the
society we live in today. It began sixty years ago when a beautiful young woman
introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She
even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in
advertising is now a major area of ethical concern, though surprisingly little
is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G).
Advertisers use of sex appeals has grown and becom ....
Word count: 1506 - Page count: 6
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